Communications & CRM

Clear, compelling communications that inform, engage, and build trust across internal and external audiences.

Content strategyInternal communicationsLong-form writingEmail marketing

my Approach

I develop and execute communications strategies that cut through the noise and create genuine connection. My work spans internal and external communications, from newsletters and presentations to long-form content and email journeys — always tailored to specific audiences, channels, and objectives.

I believe great communications is strategic storytelling. It requires understanding your audiences and what matters to them. Whether you need to inform teams, engage customers, or build thought leadership, I approach it with both creativity and structure.

selected Examples

Full-spectrum internal & external communications

Strategy · Newsletter design · Long-form content · Internal communications · Presentations · Company wide briefings

Managed all internal and external communications, establishing clear channels and distinct brand voice. Developed newsletters covering company updates, market insights, and team stories. Created long-form thought leadership content such as blogs and white papers. Produced presentations and facilitated company-wide town hall meetings to ensure transparency, alignment, and engagement across the organisation.

Specialist content & customer journeys

Long-form content · Specialist writing · Email marketing · Customer personas · Journey mapping

Wrote long-form content on specialist topics, positioning the business as a thought leader and establish trust with customers. Developed targeted email journeys for different customer personas, from enthusiasts to professionals, ensuring relevant messaging at each touchpoint of the customer journey.

key Capabilities

Content Strategy & Planning

Developing comprehensive content strategies aligned with business objectives. This includes audience analysis, message hierarchies, content calendars, and channel optimisation for internal and external communications.

Long-Form Content & Thought Leadership

Crafting in-depth articles, reports, case studies, and expertise-driven content that educates, persuades, and establishes authority. Whether for blogs, publications, or internal resources.

Newsletter & Email Marketing

Designing engaging newsletters and email campaigns that inform and engage. From staff bulletins and market updates to customer journeys and nurture sequences — each with clear strategy and compelling copy.

Internal Communications

Creating communication frameworks that build transparency, alignment, and culture. Including newsletters, presentation materials, town halls, and change communications that keep teams informed and engaged.

Presentations & Speaking

Developing clear, impactful presentations and facilitating executive communications. Capable of structuring complex information, managing delivery, and engaging audiences in high-stakes settings.

example Communication Channels

Internal NewslettersCompany updates, team spotlights, market insights

Email CampaignsCustomer journeys, nurture sequences, announcements

Long-Form ContentBlog articles, case studies, thought leadership

PresentationsExecutive briefings, team training, town halls

tools & Platforms

Microsoft Office Google Workspace Email platforms CMS systems Presentation tools Design collaboration Analytics Content management

Audience-first thinking: The best communications starts with understanding who you’re talking to, what they care about, and what you want them to do. Everything flows from that clarity.

Portfolio — laumien.art

Let’s make something meaningful.

Campaigns, content, events and everything in between.

Say hello!