Events & Experiential Marketing

my Approach

I plan and deliver events that bring people together around a shared purpose, idea or brand. My experience covers professional networking events, large-scale celebrations, fundraising initiatives, and creative brand activations.

I manage the complete journey from concept development, invitations and registration through to venue selection, vendor coordination, speaker management, on-site delivery and post-event reporting. I’m particularly interested in creating thoughtful experiences that make audiences feel welcomed, engaged and connected.

selected Examples

Networking & Learning Events

Networking · Seminars/Webinars · Speaker coordination · Registration & promotion · On-site delivery · Evaluation

A professional networking series across NSW including Sydney, Cooma, Goulburn, Wagga Wagga, and Moree, bringing clients, colleagues and industry partners together. Each event maintained a consistent, thoughtful experience while feeling uniquely local to each region. Responsibilities included planning, promotion, speaker coordination, attendee management, on-site delivery, and post-event evaluation.

Galas & Large-scale Celebrations

Large-scale coordination · Invitations · Venue selection · Budget management · Logistics · Guest engagement

Coordinated a major milestone celebration combining a sophisticated black tie gala with a comprehensive 2-day staff celebration for over 400 guests. Responsibilities included invitation design and distribution, venue selection and negotiation, detailed project timelines, vendor management, budget oversight, logistics coordination, and attendee communications. Ensured both events were seamlessly executed and celebrated the occasion meaningfully.

Client Events & Activations

Brand alignment · Experiential design · Vendor coordination · Collateral development

Designed and delivered in-store client events and brand activations aligned with strategic objectives. Developed event-specific promotional collateral and managed all logistics to create polished, on-brand experiences.

key Capabilities

Event Strategy & Planning

Developing comprehensive event strategies aligned with business objectives. This includes audience research, objective setting, concept development, budget planning, and detailed project timelines that keep complex events on track.

Invitation & Collateral Design

Creating compelling invitations and promotional materials that reflect event tone and objectives. Designing collateral that excites attendees and reinforces brand identity, from initial invitations through to signage and program materials.

Venue Selection & Vendor Coordination

Identifying and negotiating with venues that match event objectives, audience, and budget. Managing vendor relationships including catering, audio/visual, florists, and other specialists to ensure quality and consistency.

Speaker & Presenter Management

Coordinating with speakers and presenters to ensure compelling programming. Managing speaker briefs, timing, logistics, and ensuring presentations align with event flow and objectives.

Attendee Communications & Engagement

Developing communication strategies that engage attendees before, during, and after events. Managing registrations, sending timely updates, creating engaging on-site experiences, and facilitating meaningful connection.

On-Site Event Delivery

Managing all logistics during the event itself — from setup and timing through to guest experience and problem-solving on the fly. Ensuring seamless delivery that allows attendees to focus on connection and experience.

Post-Event Reporting & Evaluation

Measuring event success through attendee feedback, analytics, and qualitative insights. Delivering comprehensive reports that capture ROI, lessons learned, and recommendations for future events.

tools & Experience