Social Media & Content Strategy

Strategic social content that builds community, drives engagement, and tells your brand story across platforms.

StrategyContent creationCommunity managementAnalytics

my Approach

I develop and execute integrated social media strategies that go beyond posting schedules. My work spans content strategy, creative production, audience engagement, and performance analysis, built on understanding your brand voice and audience behaviour.

I’m experienced across multiple platforms and content formats, from strategic planning and community management through to hands-on content creation using design and video editing tools. I believe great social media builds genuine connection, not just impressions.

selected Examples

Boyce

Strategy · Planning · Content creation · Community management · Analytics

Oversaw all social media strategy, planning and execution, managing both organic and campaign content. Developed content calendars, sourced and edited imagery, created graphics and short-form video content using Canva and CapCut. Results included a 45% increase in social media followers and 157.6% growth in reach.

Sydney Community Foundation

Content creation · Brand alignment · Community storytelling

Contributed to social media content strategy and creation, ensuring brand-aligned messaging and community-focused storytelling that resonated with supporters and donors.

Femmi.en

Strategy · Visual identity · Content creation · Audience building

Created and built social media presence from scratch for a personal creative project, developing brand voice, content strategy, and visual identity across platforms.

key Capabilities

Content Strategy & Planning

Developing cohesive social media strategies aligned with brand goals. This includes audience research, content pillars, posting calendars, and platform-specific optimization.

Content Creation & Production

Hands-on creation of diverse content formats — photography, graphics, short-form video, captions, and copy — tailored to each platform’s unique audience and format requirements.

Community Engagement

Building genuine connection with audiences through responsive community management, authentic engagement, and thoughtful conversation — turning followers into community members.